![]() ![]() People respond better when they know they have something to gain. Provide an incentive to give your recipients a good reason to share and connect. For instance, you can tell subscribers why they should like your page on Facebook. You can send a dedicated email message specific to one social platform. customize your signature with various fonts, colors, and social media icons. Tell them exactly what you want them to do. The company quickly realized their mistake and scrambled to create a more. You limited its height to 60px, but the py-5 class you added on the container inside the footer adds 3rem padding top and bottom to that element. Not all subscribers know what action you’re inviting them to take when they come across the social icons on an email. Looks like your footer is simply not high enough, to accommodate all the content. Say it proudly, personalizing the icon and label of each social media page to make them more engaging. Then, check the following ways you can apply to get email marketing and social media integrated for maximum efficacy:ĭon't only integrate a tiny Twitter or Facebook icon. How to connect emails and social media channelsįirst, choose an Email Service Provider (ESP) with an advanced drag-and-drop email builder, offering the possibility to easily add social media buttons to your email campaigns. But unless the specific goal of your email is to drive people to your social networks, these social media buttons should serve as a secondary action for your contacts to take. Adding social media icons to your emails is a great way to increase your email conversion rates and get new social followers, as it offers your subscribers a different way to connect with your brand. ![]()
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